Finding time to write and promote blog content competes with our other priorities. For many of us, blogging is not our only (or even primary) responsibility. Most bloggers struggle to find time to create and promote their content. 80% of surveyed bloggers report that their blog delivers “some results” or “strong results.” The effectiveness of content marketing has remained steady since 2016.īut content marketing remains challenging. Here is the answer to the big question, does blogging work in 2022? Yes. Because bloggers have a wide range of goals, we don’t define success, but rather simply let respondents report on their results at a high level. We’ll start with the general effectiveness of blogging.
Blogging is effective, but it isn’t getting easier We’ll start with the general success rate of bloggers. What follows are 26 charts based on those responses, input from the top industry experts and a set of blogging statistics that reveal some fascinating insights into an industry in flux, now more than ever. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.
Welcome to the 9th annual blogging survey.Įach year, we ask 1000+ bloggers 20 questions about their process and their content. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey.
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